Collaborations seem to be doing wonders for H&M and they certainly make high fashion items more accessible to their normal clientele.
However David Beckham's new range of body wear, has shown a new attitude from Beckham and a long term collaboration for H&M.
For Beckham to create a collection of under garments at such value for money, should prove to be a recipe for success. It adds to the selection of gifts for me to choose from, when I'm buying for men.
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